Alicia Keys Makes Things ‘Better’

Singer Alicia Keys returned to her alma mater today, the Professional Performing Arts School in New York City, to launch Western Union’s ‘World of Betters’ campaign.

In conjunction with the ‘Moving Money for Better’ initiative, artists like Alicia, K’Naan and Sunidhi Chauhan will launch an online contest to motivate young people to get involved in ‘bettering’ the world.

Participants can go to www.worldofbetters.com where they can share how they would use $1,000 to make the world a better place. Public voting will determine the top 500 entries from which a judging panel will select 100 ideas and the winners will receive the equivalent of $1,000 (USD) to bring their idea to life.

The Western Union World of Betters contest begins November 1, 2011 and ends
December 15, 2011.

5 Comments

  1. She looks gorgeous, western union is not slick , i am team moneygram, western union charges exorbitant fees to send money to africa…

  2. And don’t ask me why, but AK is reminding me of Natalie Portman in these pics!!

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