Anyone who visits this blog daily knows how much I love me some Janet Jackson and have for over 20 years. However, one thing that has annoyed me about Janet is the way she seems to wait until the last minute to start promoting her new ventures. Janet won’t give one performance or even interview until the very day or week the album comes out. This to me is just one of the reasons why her sales have become so lackluster over the last few years.
All this of course leads to me what this post is really about… Amerie. The singer’s “In Love & War” album dropped today, but I had forgotten. Even though I have written about the singer’s upcoming CD many times, I had totally and completely forgotten. And how could I not have- Amerie hasn’t given one performance, that I know of, to promote it. Instead it appears she and her label are heavily depending on online promotion to move units.
One visit the some of the most popular urban (that means Black y’all) blogs online and you will see what I mean. Most of them look like virtual shrines to the singer. Yes, online is promotion is a great way to help sell your album- but it should not be the only way. Whatever happened to making appearances and performing your music for a live audience?
Today Amerie should have been out performing on The Today Show and chatting it up with Regis Kelly. Instead, I saw her twittering about how iTunes messed up and didn’t add her album for download.
Whatever the case, the singer needs to get on it. “In Love & War” has some hit worthy songs on it, but Amerie will have to work for them. Pop and R n’ B radio today isn’t very friendly to any (female) artist who’s names aren’t Rihanna, Lady Gaga, or Beyonce. More than ever female singers, especially R n’ B singers, have to work their butts off to get even the slightest bit recognition. I suggest Amerie gets to work. We all know what Def Jam does to artists who don’t live up the their potential/hype (see Janet Jackson again).