Armani Unveils Rihanna Ad Campaign

Last night various media outlets started making a big deal out of Rihanna’s Armani Jeans ad campaign being unveiled today at 10 am. Many of the publications swore the image/s would be groundbreaking and even the company’s official Twitter and Facebook pages started getting in on the act.

Naturally when something is super hyped you expect- well, something super.

Sadly, that is not the case with the first image to be unveiled. Now don’t me wrong- it’s not bad- but hey, it’s not that good either.

Here’s hoping that Armani’s next set of images from Rihanna’s shoot are more inspiring than the first.

FYI- those don’t even looking like jeans to me. If anything, it looks like the folks over at Armani went digging through Lil Wayne’s closet and swiped a pair of his jeggings. LOL

16 Comments

  1. The image suffices, but no it isn’t groundbreaking, I agree. Rihanna looks different with the platinum blonde. I want to see more pics.

  2. The images will get better and more nakedER.

    Armani should try color every now and again.

    I agree the jeans look more like jeggings. But IMO Armani has never really shot great ads for their jeans. They are no Guess, that’s for sure.

    Armani is about image and sex appeal. The clothing seems to be secondary when it comes to their ads.

  3. we I didnt know anything about they hype, I dont really follow what media outlets are saying…with that said I was super excited when I saw the images because I had no idea about them. People need to stop hyping stuff up so much and just surprise people every now and then and let the product speak for itself.

  4. I agree with Sista on this one- I am a big fan of Riri, and while she gives good face, even that can’t save the overall image.

    It all looks cheap IMO- I don’t even like the boots 🙁

  5. BS I WILL NOT BE BACK TO THIS SITE. after reading this post i can see you are just jealous of successful black females.

    Armani has a fashion empire i am sure his team wanted Rhianna to look this way. she looks fine

    you put LOL at the end. i am sure you are a fat ugly woman that is why you wanna use this stupid blog to project your own self hate.
    lol at that.

    go rhianna changing the face of the modeling world..you look fun and fashionable just like Armani wanted..

  6. BS I WILL NOT BE BACK TO THIS SITE. after reading this post i can see you are just jealous of successful black females.

    Armani has a fashion empire i am sure his team wanted Rhianna to look this way. she looks fine

    you put LOL at the end. i am sure you are a fat ugly woman that is why you wanna use this stupid blog to project your own self hate.
    lol at that.

    go rhianna changing the face of the modeling world..you look fun and fashionable just like Armani wanted..if they as Brownsista to do the same shot she wlve broke her neck to say yes.

  7. This site is always picking apart the way another “sista” looks.
    i am sure if Armani asked her fat nasty self to model the same pics. yes she would have done it and been proud. you are jealous and i wont be back either.

    rhianna cant wait for your underwear campaign for Armani so you can tell em to kiss your brown a$$.

  8. O.M.G y’all.
    There is a difference between having an opinion, and ‘picking apart’ someone.

    She is talking about the photoshoot/imagery etc. If anything she is blasting Armani!

    It’s the same thing when Sista didn’t like the Janet Jackson photoshoot , people thought she was bashing Janet.

    Finally, as a Rihanna fan, I really hate it when people start with the stan like behaviour because all it does is leave a bad taste in everyone’s mouth.

    I love Rihanna and think she is fierce when it comes to modelling- her *face* looks good here- but that’s it- they screwed her over with everything else.

    At the end of the day, if you *honestly* feel that this shot is awesome- fine , good for you. But don’t use ‘black female solidarity’ as a reason to not call a spade a spade.

  9. This is Sista’s site, and she can do what she wants with it. But i have noticed, that she’s oe of thoe people that always root for the underdog, Kelly Rowland releases a mediocre album all about sex, and she’s grown and sexy, yet some other succesful sistas who do the same and are doing much better than Kelly, their posts are always filled with negative smart ass commentary. Just an observation. She’s one of those people that like celebrities that don’t make her feel bad about her life and success.

  10. I left too, for a while and I came right back after a few months, but I left because of the male bashing lol even though the site is dedicated for women of color lol. BS & i even follow each other on twitter now lol… Anyways they will return lol… Like the poster above said there is a difference between bashing & stating a opinion… Happy Friday everyone… Oh yeah I’ve seen Rihanna look more edgier walking the streets of New York so these pictures are nothing special. 🙂

  11. “Oh yeah I’ve seen Rihanna look more edgier walking the streets of New York”

    I know right! I wonder who the photog was for this shoot. I still can’t get over how cheap it looks. Her clothes looks like an outfit for an extra in a sci fy movie…

  12. RHIANNA is paving the way for other BLACK women to model for Armani.

    be proud of her. have pride in yourself. it might be you oneday.

    Armani is selling the clothes not the music artist.

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