Singer Ashanti stopped by 106 & Park yesterday to talk about her upcoming movie, Resident Evil: Extinction, as well as her new single, Hey Baby, which has now officially been confirmed as the first single from her upcoming album, The Declaration. I listened to the single earlier today on Ashanti’s MySpace Page and honestly, I do not like it. I don’t think it is suitable as a comeback track and a comeback is excatly what Ashanti is trying to do. Her last album was released three years ago and it did not sell as well as her previous two albums. Since then the musical landscape has changed quite a bit, with singers like Beyonce, Ciara and Rihanna now occupying the throne Ashanti once shared with singers like Brandy and Monica.
Unfortunately, Hey Baby does not do a good job at helping Ashanti carve out her place in this new musical market as the single sounds exactly like Last Night by Diddy and Keyshia Cole. Mario Winans produced both tracks so that explains the likeness, it does not however explain why Ashanti’s record label would choose this track as the lead single. Maybe they really like it or maybe they were hoping to ride the wave of success Keyshia and Diddy had. Whatever the case, I’m not feeling it and early buzz around the net and even Ashanti’s own fans, show neither are they.
For those of you haven’t heard the single yet, click here and let me know what you all think.
I have added pics of Ashanti at the BET taping below.