Chart Check: LeToya Luckett

LETOYA LUCKETT BACK 2 LIFE FIRST WEEK SALES

LeToya Luckett’s ‘Back 2 Life’ First Week Sales

Black women continue to struggle on the charts in the wake of LeToya Luckett’s new album debuting at number ninety-one on the Billboard 200. Despite overwhelmingly positive reviews, the singer’s third solo album, Back 2 Life, only managed to sell about 4,000 copies in its first week. This is significantly less than the 32,000 copies her Lady Love album sold in 2009 and the 165,000 copies her debut album sold in 2006.

As I have lamented several times over the last decade, black women are quickly disappearing from both the pop and urban charts. As R&B music continues to struggle, black women find themselves being hit especially hard. Only three black women have had platinum selling albums over the past five years, Rihanna, Nicki Minaj and Beyonce. Even once mighty chart-toppers like Mary J. Blige and Alicia keys have found themselves shut out. Mary’s Strength of Woman album recently debuted with sales of 78,000 copies, while Alicia Keys’ Here moved just 50,000.

Despite less than stellar sales, both Mary and Alicia have hit the touring circuit, something LeToya recently told Billboard she plans to do as well. With an acting career that includes upcoming roles in biopics about Dionne Warwick and rappers Tupac Shakur and Biggie Smalls, LeToya says she’s pretty busy, but anticipates setting aside time to take her music straight to the fans. “We’re hoping to hit up a couple of festivals before the year is up,” she told the magazine. “I’m especially anxious to reconnect with fans overseas. Its been a while.”

11 Comments

  1. I don’t even care about sales anymore. I didn’t know it was out. I will go get it right now. Latoya never disappoints! Thanks Brownsista.

  2. If more established Black artists with name recognition, past successes, and more social media pressence are facing such a challenge, what about the younger black women artists who are just beginning to build their brands?

    Still, it is cool to see them touring and diversifying their portfolios.

  3. Speaking of black women. Anyone tuning into Still Star Crossed by Shonda Rimes? I like it and an encore of episode one will air again tonight on ABC at 9/10. Hope I am not out of line for posting this here, I just really don’t want it to get cancelled due to low ratings.

  4. I hope I’m not out of line, also, for mentioning Still Star Crossed here. I have watched the pilot twice, and I thoroughly enjoyed it. Imagine my surprise to find that all the major critics online trashed it.

    We have a Black woman in a major role in a beautifully-made, well-acted, well-directed, and well-produced period piece and the audience wasn’t there.

    If were there for Empire, why can’t we be here for Still Star Crossed.

  5. I hope I’m not out of line, also, for mentioning Still Star Crossed here. I have watched the pilot twice, and I thoroughly enjoyed it. Imagine my surprise to find that all the major critics online trashed it.

    We have a Black woman in a major role in a beautifully-made, well-acted, well-directed, and well-produced period piece and the audience wasn’t there.

    If we were there for Empire, why can’t we be here for Still Star Crossed.

  6. I saw a preview and posted about how much I liked it on Tumblr. Unfortunately, ratings were bad and it doesn’t stand a chance of being renewed. I saw zero promotion of the show anywhere online. Back in the day we’d have seen banners everywhere promoting a new Shonda Rhimes show. It’s like ABC just decided to throw it out there. I only know a handful of ppl online or in real life who’d ever even heard of the show.

  7. Sista, if you haven’t already, can you do a post (when you have time or if you are even inclined) on the difference between singers back in the day when we flourished 80s/90s and now and how “branding” has affected how they are received and ultimately find success (or not)? I know social media has played in major factor in change, but this branding thing. I cannot grasp it. It reminds me of literal branding; though I get that all acts, be it singer, performer, etc. are “packaged” in a way…but what is packaging versus branding?

    Or if anyone wants to help me understand this, just reply. I feel like this branding thing has hurt those in the industry more than helped.

  8. There is no place for it here but despite no promo and mixed reviews, Still Star Crossed ratings has held this week and have been trending on tumblr in the top three all morning. Okay now politely seeing my way out of the church with my head bowed and the door…cracked.

  9. Just read ABC has cancelled Still Star-Crossed. I cannot believe the series won’t be given a chance to flourish.

  10. It’s not officially canceled, but its low ratings and move to Saturday is a sure sign that it will be. Sad to lose another show with a black female lead. No shock though. There was almost no promotion.

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