In an open letter to the singer, The Center chastised Beyonce for lending her likeness to a product that “knowingly contributes to obesity, diabetes, heart disease, tooth decay and other problems in adults and children.”
The Center went on to specifically urge Beyonce to use her superstar status to effect positive change in the diet of black and Latino children, who they say are often targeted by soft drink companies, noting that “Almost all obesity-related health problems have a disproportionate impact on low-income, African-American, and Hispanic communities.”
And though The Center may have a point, Beyonce’s deal with Pepsi does not mean she endorses children, or people in general, over indulging in the beverage. Yes, soda can be bad for you if you drink too much of it, but so can just about everything else we eat. Moderation is the key.
In my opinion, Beyonce isn’t doing anything she hasn’t already done before, the difference is she is simply a bigger star now. Beyonce’s relationship with Pepsi dates back almost a decade, to her Destiny’s Child days to be exact. She’s done several campaigns and commercials with them and has had several of her tours sponsored by them. Not sure why this is such a big deal now.
At any rate, Beyonce hasn’t responded to the hoopla and probably won’t. This deal was more than likely signed months ago and is legally binding, especially on Beyonce’s end. Pepsi probably has some sort of clause where they can dump her, but I doubt there is one where she can dump them.