Probably hoping to capitalize off of Beyonce’s hugely successful showing at the Glastonbury Festival, as well as her live performances of the single all over Europe, Columbia Records has chosen to release an alternative video for the single (included in the Deluxe Edition).
This new version is better in some ways and worse in others. I like the ending a lot more and prefer the visuals of the Bey army to those of the male opposition that is featured so prominently in the original.
On the downside- this video truly shows how important a great video editor and director is in the creation of an artist’s image. The usually flawless Beyonce is shown striking a number of dull and awkward poses that make her look… well… dull and awkward. The glitzy perfection that we are used to from the pop diva is nowhere to be found and for that reason this video probably should have been kept under wraps in a vault somewhere.
Give it a peek below and judge for yourselves.