First Look: Ivy Park by Beyonce
Beyonce’s Ivy Park athletic line has been unveiled. The TopShop collaboration announced last year was unveiled just moments ago via a two-minute promotional video featuring the singer, her daughter and several of her back-up dancers.
Will Ivy Park do better than Dereon and House of Dereon? Only time will tell. But with TopShop as the creative minds behind the line and campaign, I can’t see this collection ending up in the bargain bins like Dereon did. I’m sure it will be priced appropriately, and sold in only the most exclusive shops.
And in addition to the Ivy Park unveiling, is the Elle magazine covers Beyonce is featured on for the month of April. Ivy Park will officially become available next month, as will the singer’s sixth solo album.