Beyonce is co-sponsoring food drives along her U.S. tour itinerary as part of the Show Your Helping Hand initiative, a national hunger relief campaign created by General Mills Hamburger Helper in partnership with Beyonce and her Survivor Foundation. The campaign goal is to help Feeding America deliver more than 3.5 million meals to local food banks. Fans can see Beyonce make the first food donation and talk about the Show Your Helping Hand campaign at 5:00 p.m. near the Traveling Beyonce Experience tents outside of Madison Square Garden.
Fans attending Beyonce’s concerts in select cities across the U.S. can visit the Show Your Helping Hand Traveling Beyonce Experience to show their support for Feeding America. At the Traveling Beyonce Experience, visitors can contribute non-perishable food items or donate $5 directly to Feeding America by texting the word “SHOW” to 90999 on their cell phones through Jan. 1, 2010. In addition, there will be great giveaways and fans gain exclusive access to a multi-media tribute to Beyonce’s philanthropic and career accomplishments.
For more information, visit www.showyourhelpinghand.com.