Beyonce released a statement saying: “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromises and without sacrificing my creativity.”
The collaboration will reportedly kick off right around Super Bowl time. Beyonce’s performance at the halftime show, also sponsored by Pepsi, will be followed by a new commercial, the fifth the singer has done for the brand since 2002. A limited edition line of soda cans bearing Beyonce’s likeness will also be distributed throughout the U.S. and overseas.