While browsing online earlier this week I could not help but notice the promotion that was going on for Ciara’s latest album “Basic Instinct.” And by promotion, I mean background takeovers of some of the largest urban entertainment sites online. I told my friend via phone last night that at best, that poor form of promotion would yield Ciara anywhere between thirty and fifty thousand units in sales.
A quick visit to Hits Daily Double today however proved me to be wrong. Instead of a paltry fifty thousand in sales, according to HDD, the singer will do even worse, and instead sell around 35-40 thousand copies of her new album.
To make matters worse, Ciara spent much of Tuesday on Twitter, re-tweeting tweets from fans who had bought multiple copies of her album (this guy bought 15) in an attempt to pump up her sales. I figure if you guesstimate the singer’s true first week sales, minus the multiple copies bought by loyal fans, Ciara’s sales may actually be somewhere around the 20 thousand mark- a poor showing for an artist of her caliber.
Just like “Fantasy Ride,” “Basic Instinct” has suffered from multiple push-backs and last minute promotion, on and offline. I purchased Ciara’s album and can tell you that it is probably her best yet. The singer clearly put her heart and soul into this project- making sure she put out an album that in my opinion is filler free.
Despite poor first week sales however, “Instinct” can still go Gold, or even Platinum, if Ciara and her label keeps churning out singles and promoting them vigorously.
Other artists making chart noise include Michael Jackson and Nicki Minaj. Michael’s new “MICHAEL” album will sell around 250 thousand copies next week and may come in at #1 if he can fend off Susan Boyle and Taylor Swift, who are still selling huge numbers despite their albums being out for weeks now.
Nicki Minaj is also still the talk of the town, three weeks after the debut release of her ‘Pink Friday” album. The singer is now officially Gold, selling another 80,000 copies and bringing her total to just under 550k. Nicki is still out promoting and recently said she has four new videos set to come out in the next few months. I think it’s safe to say Nick will definitely go platinum and her ego will eventually catch up with the size of her ass (lol).
And just in case you forgot how amazing Ciara is on stage- check her out above performing on Ellen earlier today.