Chasing Destiny Ratings Do Not Impress
Kelly Rowland’s new BET music competition series debuted Tuesday night to somewhat iffy numbers. Chasing Destiny aired at 10 pm, directly after Black Girl Rock, and secured 700,000 viewers and a 0.3 demo. Kelly did quite a bit of promo leading up to the show’s airing, however, I don’t recall seeing any online banners, which kinda shocked me. Internet promo is integral to launching a new show, and me thinks BET may have really dropped the ball on this one.
Whatever the case, Chasing Destiny has already run out of steam and more than likely won’t be returning for another season. Good thing Kelly has music and her acting career to fall back on, which leads me right into Empire, and Kelly’s return during next week’s episode, The Tameness Of A Wolf.
Kelly Rowland Returns to Empire
Kelly reprises her role of Leah Walker (Lucious’ mother) and the episode continues to delve into their history. Lucious is shooting a video for his new single Boom Boom Boom and Leah’s mental illness takes center stage. It’s a very emotional episode, and one I think fans of both Empire and Kelly will connect with.