Sincerely Ciara, which I believe is the largest and longest running Ciara fansite online, has thrown in the towel. After 8 years of supporting the dance diva, the owner officially put up a splash page yesterday announcing the site’s departure, but giving no clear reason why. The closing of such a large fan source is a serious blow to Ciara’s online presence, as it is fan sites that truly keep the public up to date on what artists are doing.
Privately run fan sites have become one of the main ways in which record labels seek to promote their artists. Beyonce World has done such an amazing job promoting Beyonce over the last decade that they are often sent exclusives from her label and members of her camp. Likewise, Rihanna Daily was handpicked to be the singer’s official online fan source. Rihanna routinely mentions her various fan run sites on Twitter and acknowledges the affect they have had on her career.
Without a huge online presence Ciara’s career may continue to spiral downward. Her official website is never updated and a few random tweets from the singer are not enough of a replacement for the free promotion given to her by such a dedicated fan source as SincerelyCiara.com.