Ciara Signs with New Management Company
Managers for Alicia Keys and John Legend have joined together to form a new management company and have recently added Ciara to their ever-expanding roster. Ty Stiklorius, whose managed John Legend for almost a decade, and Erika Rose Santoro, whose managed Alicia Keys’ career for almost as long, recently partnered up to create Friends at Work, a new management company that features a 20-member staff that includes five female managers.
If you recall, Ciara parted ways with her longtime manager, Linda Ellis, earlier this year. She also voluntarily chose to leave Epic Records, according to label president, L.A. Reid.
2016 has been a very volatile year for Ciara musically. She postponed her Jackie Tour for the second time back in February, telling fans she’d instead chosen to return to the studio to start work on her next album.
Since then, all has been quiet on the music front. Ciara, however, did sign a modeling contract with IMG models, and as you all very well know, recently wed Seattle Seahawks quarterback, Russell Wilson.
So, what do Ciara’s new managers have in store for her? We’ll all probably have to wait to find out, but given how stagnant John Legend and Alicia Keys’ musical careers are, I don’t know if Friends at Work is the right choice for Ciara. CiCi needs people with fresh ideas, people with a track record of creating and maintaining the careers of the people they manage.
John is off busy dabbling in film and television, while Alicia is just kinda drifting. Her music stopped being interesting about two albums ago. Still, I won’t be a complete negative Nelly. Jackie was a solid album and Ciara has always put out quality singles. With the right management and a razor sharp focus on promoting the next album, and touring, I can see Ciara returning to the music scene bigger and better than ever.
But like I said, razor sharp focus. Ciara needs to put together a killer tour with killer costumes and then give killer performances that have both fans and critics squealing alike. Some new choreography wouldn’t hurt either. CiCi is too robotic. She needs to loosen up a bit. Image is also key. I’d like to see Ciara shock fans with a whole new look. Nothing outrageous, just something to get folks attention.
Lastly, I wanna see Ciara not give up. Canceling a tour is never good. Abandoning an album because it doesn’t top the charts straight out the gate is never good. It’s hard out here for artists today, but those who continue to thrive, if only on the road, do so because they never give up.
Come on, CiCi, I’m rooting for you.