Covergirl Introduces New Empire Themed Collection
Covergirl Cosmetics has teamed up with Fox’s super hit Empire to introduce a new limited edition collection inspired by four of the show’s female stars. Serayah McNeill, Gabourey Sidibe, Grace Gealey and Kaitlin Doubleday will all front separate campaign ads featuring palettes inspired by their individual characters.
At a party last night to celebrate the venture, Serayah, who plays Tiana on the show, called the chance to appear as a Covergirl a “dream come true,” saying “I feel like a rock star! This was a part of my vision board, appearing on the show and in a Covergirl ad, and now it’s all really happening.”
Covergirl will be revealing more about their partnership with the show when it returns from its mid-season finale on March 30th. If you haven’t already read my review of the upcoming episode, feel free to check it out here.
In the meantime, keep an eye out for those ads, they’ll start appearing in the April/May edition of several magazines.