Each year millions of children across America are affected with life-threatening illnesses due to drinking harmful water. Covergirl Cosmetics has partnered with the Children’s Safe Drinking Water Campaign to help resolve this worldwide crisis. The Cover Girl Clean Makeup for Clean Water campaign is in relation to Covergirl’s newly relaunched Clean Makeup for normal skin and brand new Clean Makeup formulas for sensitive skin and oily skin launched the partnership with a donation of $500,000 to CSDW. “Cover Girl’s generous donation will provide 50 million liters of clean water to children in need around the world,” says Dr. Greg Allgood, Director, CSDW. Actress Dania Ramirez who is the newest spokesmodel for Covergirl recently returned to her home country of Dominican Republic to help deliver a year’s supply of safe drinking water. “I was thrilled to be back in my home country to help Cover Girl deliver clean drinking water,” she says. “I know firsthand that a shortage of safe drinking water can be a matter of life or death. When I was growing up, at times we had to boil our water before drinking it so we didn’t get sick or worse.”
Cover Girl is inviting everyone to join the effort; you can submit a short video explaining how you give back. For every entry Cover Girl will provide a week’s worth of clean water to a child in need AND you’ll be eligible to win a humanitarian trip to Africa as part of the next Clean Makeup for Clean Water campaign.
Submit your video at covergirl.com/cleanforclean and help save some lives!