Toyota Motor Corp. kicked off a new immersive entertainment campaign to market its 2009 Camry to black women. The “If Looks Could Kill” campaign combines digital and real-world gaming components centered around a new Web site developed by Burrell Communications Group, Toyota’s Black marketing communications AOR, and agency partner 42 Entertainment. The site includes a series of videos that feature a resourceful fashion designer and Camry driver involved in an espionage plot. Users can navigate within the 3D scene to play along with the adventure, picking up clues to assist the main character, and potentially winning 1,000 prizes over the course of the campaign. Iflookscouldkill.com launched June 9th and the campaign will continue through July 27th.
The party to kick off Toyota’s new campaign, which is in conjunction with Essence Magazine, was held last night at the Beam in New York City and was attended by singer Keyshia Cole, who also performed, designer and stylist Alexis Phifer, and producer Swizz Beatz wife, Mashonda.
By the way, what do you guys think of Keyshia’s new teeth? I though I noticed a difference with her smile some months back but the pics I had then weren’t too clear. The above pics however show off her new teeth quite prominently and I think her dentist did a pretty good job.