Givenchy is known for being innovators in both the world of fashion and cosmetics; and their latest innovation is one that has the industry sitting up and taking notice. Recently unveiled during the company’s press day, LE SOIN NOIR Yeux, is said to be the world’s first black eye cream and according to their press release, there is nothing gimmicky about it. The innovative cream gets it’s unique color from Vital Black Algae Sap Concentrate which is said to have powerful regenerative effects on the skin.
Givenchy says after an hour the cream will smooth brighten and tone the under eye area and after 28 days skin will not only be firmer but wrinkle free as well.
All this firmness and innovation however won’t come cheap. Expect to shell out about $350.00 to get your hands on a jar when it is released in August.