Dereon Launches In Toronto

It was a family fashion affair Wednesday as Beyonce was joined by her mother Tina, and sister Solange, for the Canadian launch of their junior apparel line, Dereon. Check out the ladies of HOD on the next page, all sporting outfits from the collection.

I have honestly tried to like HOD but haven’t quite been sold on it as of yet. I had hoped the line would incorporate some of what I have seen Beyonce wearing but it does not. I first checked out their site looking for purses but was disappointed with their selection. Beyonce’s most stylish clothes and especially her bags are all made by high end designers. However, if you love Beyonce’s taste in shoes, many of them can be found on HOD website.

Edit

After visiting their site again, I realized the reason I really dislike HOD is the same reason why I dislike most urban/hip hop lines. They are too logo obsessed. I remember growing up in New York when it was all about who you wore and having their name emblazoned all over your clothes. This may be cute for children but as an adult I have no desire to walk out of my house with Dereon across my chest. High end fashion designers don’t do that. If you don’t see the tag you don’t know who made it.

Clothing lines aimed at the urban market however would never dream of creating a shirt, jacket, purse or shoe that doesn’t have their logo somewhere it can be seen. Huge logos make clothes look cheap and gaudy. Just look at that mess they have on above. Remove that horrible gold symbol and words Dereon and it many not look so bad. The minute Beyonce walks into the room you know who she is wearing because the dress screams it and that is no not cool, classy or elegant.
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You can find additional photos I added of Beyonce at the official Emporio Armani Diamonds launch party.

30 Comments

  1. House of Dereon is just like Jennifer Lopez’s line. Because Jennifer and Beyonce are fashion icons many people assumed their lines would match their own personal tastes but that is not the case. Jennifer’s clothese were incredibly cheap looking and I don’t see them anywhere anymore. House Of DEreon is just like that except more expensive. Their purses are cheap and are made of synthetic leather and let’s be real, none of the clothese look good. Just look at that awful dress Beyonce has on and Tina is too old ro be wearing what she has on. Leave celebrity fashion lines alone cause most of them suck.

  2. Solange should stay rockin’ braids and leave the wigs up to big sis. I love her shoes, though!

    There is something about Mama Knowles’ look – I just can’t put my finger on it :confused:

    This is a talented and ambitious family and they should all be proud of each other :bowdown:

  3. You are right Dana. I have been the the HOD website and sorry to say, there is not one thing I would buy, accept one pair of jeans I saw but that’s it. I actually like the dress Beyonce has on (even though I’d never wear it). I can honestly say that I do the applebottom clothing line.

  4. It looks okay, I just think that JLO by Jennifer Lopez and Baby Phat are more colorful. I guess I’m attracted to more color that I think HOD didn’t have.

    My 2 cents.

  5. :dance2: i like the dress i would wear that thing to a club on a saturday night with a man by my side

  6. I LIKE SOME OF BEYONCES CLOTHES SHE GOT ALOT OF DRESSES BUT SOME ARE LIKE STUCK IN THE 80S. IHEARD THAT SHE GOT A CD COMING OUT THIS MONTH

  7. :iagree: I think most celebrity endorsed lines are kinda cheap and trashy looking. I thought it was funny how bey always said tha she didn’t just want to put her name on a label and have no control, yet thats what she did for her mother. If she is responsible for HOD fashions then she doesn’t have the fashion eye i thought she did.

  8. I bought one red shirt from the Dereon collection because I thought it was so pretty. I don’t know if I will buy anything else from them beside a pair of jeans. One thing I do know is that dress Beyonce has on is ugly.

  9. I could not agree more. I hate having a name plastered all over my stuff. I don’t even by Coach, Dooney & Burke or Gucci bags b/c they are too logo obssessed.

    I hate that. I have not worn anything with a label on the outside since I wore my polo shirt with the little horse on it in 12th grade and that was in 97.

    I will pass on House of Dereon. It is not for grownfolks. Same thing with Baby Phat, Apple Bottom, Girbaud, Ecko Red, SouthPole, Juicy Corture

  10. Tina looks kinda Golden Girlish in that outfit.

    But I digress…

  11. I hate having a name plastered all over my stuff. :iagree: with KSH it just looks tacky. even when I was younger I didn’t like it but it’s worse when you are over thirty with babyphat all over your shirt.

  12. I have always thought that P Diddy had the best celebrity clothing line. His style is just very classy. Even his casual line is classy. Rocca Wear, House of Dereon, J-Lo’s line Sweet Face, Apple Bottom and Baby Phat is more geared toward the younger and hip hop crowd.

    :brownsista:

  13. BEYONCE is a worldwide women WWW. Let’s see if yall can do it better (NOT) LOL yall are some certified :hater: ‘s

  14. How come if someone has a different opinion, they have to be labeled a hater. I just never understood that and probably will never understand it. It is just like politics and religion, you will always have different opinions and everyone is entitled to one.

  15. [quote comment=”11954″]How come if someone has a different opinion, they have to be labeled a hater. I just never understood that and probably will never understand it.

    It is just like politics and religion, you will always have different opinions and everyone is entitled to one.[/quote]
    My definition to :hater: ‘s is that there is a diffrence between a real opinon and a false opinion. I really feel as though celebrity’s is always headlined in all these chatroom websites so instead of saying somethin’ positive about them people in here are so sarcastic about them wether your stating an opinion or not no one would ever live the life like Celebrity’s do :hater: :lol2:

  16. I am sorry to but in but, how can an opinion be real or fake…an opinion is only what you think…..?

  17. She going to Canda, because that crap is not selling here in the states..Beyonce and Ms. Knowles need some new designers because what they have here is crap…

    I HAVE NOT SEEN ONE OF MY COLLEGE FRIENDS IN THAT MESS…

    YES AND THAT IS MY OPINION….

  18. [quote comment=”11953″]BEYONCE is a worldwide women WWW. Let’s see if yall can do it better (NOT) LOL yall are some certified :hater: ‘s[/quote]
    Tia,

    Up until your post, there were no posts that “hated” on this line or this woman or this family. What I read and was reading until interrupted by your injection of the word hater in this commentary, was CRITICISM. There’s nothing wrong with it. I saw a good conversation going on…and as I read further, I can see it heading downhill and turning into another one of those hater vs. stan arguments…it’ll probably be that way when I get back from lunch. Criticism is not hating.

    And here’s my criticism of this line: tacky and cheap looking. I agree with the poster above who mentioned something about labels being all over the clothing, stamped, etched, crocheted, etc. into and item of clothing. I don’t think it’s necessary. That’s why I feel this line and others that were mentioned are just tacky and definitely stuff I wouldn’t wear (being the age I am). In those images, I can say that Solange’s dress is cute and that Beyonce’s gold heels are ‘interesting’. I have to wonder why Tina wears that shirt, though…is that the kind of clothing she will present to the world in her line (Miss Tina)??? Good luck to them. They certainly are industrious people, even when lacking originality in these designs. 😐

  19. As big of a fan I am I HATE EVERYTHING!

    The clothes look outdated and very very cheap and classless. It looks cheesy, like Video chicks clothes. Tina looks horrible. SOLO Tan is BEAUTIFUL but her naps in the front need MADD WORK. How are you a millionaire and your naps show.

    Bee face and hair is BEAUTIFUL but I hate that dress. Just because your body is to die for doesn’t mean you will look great and elegant in anything because this look for bee isn’t a good one. But I love the fact she isn’t caked up with MADDD Makeup.

    The models look like Pussy cat dolls meet Strokers in ATL!!! CTFU! Love Bee but I hate this line for real. :noway:

  20. Other than the dress that bey’s wearing the rest of that stuff is garbage. :thumbsdown:

  21. [quote comment=”11961″][quote comment=”11953″]BEYONCE is a worldwide women WWW. Let’s see if yall can do it better (NOT) LOL yall are some certified :hater: ‘s[/quote]
    Tia,

    Up until your post, there were no posts that “hated” on this line or this woman or this family. What I read and was reading until interrupted by your injection of the word hater in this commentary, was CRITICISM. There’s nothing wrong with it. I saw a good conversation going on…and as I read further, I can see it heading downhill and turning into another one of those hater vs. stan arguments…it’ll probably be that way when I get back from lunch. Criticism is not hating.

    And here’s my criticism of this line: tacky and cheap looking. I agree with the poster above who mentioned something about labels being all over the clothing, stamped, etched, crocheted, etc. into and item of clothing. I don’t think it’s necessary. That’s why I feel this line and others that were mentioned are just tacky and definitely stuff I wouldn’t wear (being the age I am). In those images, I can say that Solange’s dress is cute and that Beyonce’s gold heels are ‘interesting’. I have to wonder why Tina wears that shirt, though…is that the kind of clothing she will present to the world in her line (Miss Tina)??? Good luck to them. They certainly are industrious people, even when lacking originality in these designs.
    :|[/quote] Hello MADAME ZENOBIA. WOW i did not know that my opinion would have been such a problem on this particular topic, in that case I’M LOVIN IT (lol) I never thought it would be that serious in the first place. Im not even talkin about Beyonce and the family and what she’s doing at this point, the fact is i was just stating that everytime i go on chatroom websites there are HATER’S (opinion or no opinion) i wasen’t saying the word :hater: ‘s in a bad way (PLEASE PEOPLE FALL BACK AND BE EASY) :stop:

  22. I dont think she was going for the “classy” or “elegant” look. she already expressed that she dont like sneakers, so this is (i guess) her version of “casual”. she threw on this ghetto dress with some heels and called it a day. i still think she looks better than most 😎

  23. [quote comment=”11964″]

    MADAME ZENOBIA. WOW i did not know that my opinion would have been such a problem on this particular topic, in that case I’M LOVIN IT (lol) I never thought it would be that serious in the first place. Im not even talkin about Beyonce and the family and what she’s doing at this point, the fact is i was just stating that everytime i go on chatroom websites there are HATER’S (opinion or no opinion) i wasen’t saying the word :hater: ‘s in a bad way (PLEASE PEOPLE FALL BACK AND BE EASY) :stop:[/quote]

    Wow, back atcha’. I guess I misunderstood your post? I just saw: “ya’ll are some certified :hater: s’ and did a double-take ‘coz to me, no one was hating at that point. Again, sorry if I mistook your opinion for outright ‘calling out’edness. I thought you ‘were’ using it in a bad way. Peace & blessings. :brownsista:

  24. I DON’T LIKE THESE PARTICULAR OUTFITS BUT I DO LIKE MOST OF HER LINE. BEYONCE KNOWS THAT YOUNGER FEMALE ADULTS AND TEENS WILL BUY HER CLOTHES. TRUST ME IT IS NOT FLOPPING. YOU GO TO AN EVENT IN NEW YORK,CHI TOWN,DETROIT,ATLANTA AND HOUSTON AND OTHERS AND GIRLS ARE ROCKING DEREON. THE STORES IN FLORIDA JUST STARTED GETTING IT HEAVY CAUSE PEOPLE WERE REQUESTING IT SO THERE IS NO NEED TO GO THERE. MY FRIEND OWNS HIS OWN STORE AND HE AND HIS WIFE ORDER IT BECAUSE IT IS BIG RIGHT NOW. WHETHER YOU LIKE IT OR NOT IT’S SELLING.

  25. This family is truly blessed! Black families, take note!

    I like Solange with braids and I love her shoes in this picture. I believe she has her own toy line now. She should leave the wigs up to big sis’though…

    I think Mama Knowles would look better with shorter hair and Beyonce is as beautiful and sexy as ever 😎

  26. I’m not “HATIN” but i do have to agree with some of the statements. :agree: The clothing is way over priced material is paper thin and to be honest her clothes are god awful.”The House of DO IT All WRONG”
    I can tell you this you know when you doing bad when it sitting at “CIti Trends,Levin’s, and other stores similar to this, i agree with one of the statements. That they need to get a real designer to due the line.it will go by the waste side just like j-lo untill they get them a new designer and someone who knows how to cut colthes correctly i know for a fact i had to buy my shorts 2 size larger

    Oh by the way don’t forget Tina Knowles will be on HSN Hocking her own own overpriced line on sometime this month.

  27. Is Solange really tanned or the only girl in the family not using lightening cream?!

  28. [quote comment=”11957″]I am sorry to but in but, how can an opinion be real or fake…an opinion is only what you think…..?[/quote]
    i say an opinion can be real or fake because you are not neccesarily going to agree/disagree with 100% of what people say. no disrespect but i thought i would respond to my comment, cause everybody seems to be misunderstanding it (it’s o.k) :thumbsup:

    tia a.k.a (THE OFFICIAL STAND UP GIRL)

  29. I have like everything beyonce does, but isnt Dereon Tina’s?

    Clothes dont have to be classy, but they shouldnt be trampy. I dont see a respectable woman wearing Beyonces clothes.

    And when I did look through the HOD website, I almost bought a plain black tank with a tiny gold lable on the bottom. For 60 bucks!

    Yeah right, I will stick to my Old Navy.

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