According to an article in WWD, Iman Cosmetics CC Correct & Cover Powder to Crème Concealer will retail for $15, $5 less than the company’s BB creams, and will be available online December 15th and in stores nationwide on January 1, 2014.
Unlike BB creams, which offer minimal coverage, CC creams generally contain a bit of concealer and offer medium to full coverage.
“We love BB creams for their light coverage,” Iman told WWD. “But obviously some of us have dark circles and areas of concern that need a bit more coverage.”
Iman also announced a new beauty app to help customers find their perfect shade. The app is available via Plum Perfect and for the moment is only available via iTunes.