Despite glowing reviews, Kelis’ new “Fleshtone Album” has failed to make a solid dent on the charts. The album was released yesterday in the United States and according to first day sales reports, sold less than 5,000 copies. I personally find these numbers to be a bit disappointing, especially because Kelis has put together a solid album full of really good dance tracks. I’m thinking a change in strategy may do the singer good. Kelis’ labels have often tried to market her to the R&B audience, when in actuality she is far more eclectic- too eclectic to be marketed beside people like Keyshia Cole and Monica. Kelis is a total pop/dance artist who needs to focus her energies on that market. “Acapella” was a #1 dance hit and “4th of July” looks to be headed in the same direction.
On the upside- Kelis is doing quite well overseas. Her album is top 10 in the U.K, Germany and Australia.