Kelly Rowland Joins The Voice Australia as Coach
Guess who’s once again putting their musical career on hold to act as a
judge coach on a failing reality competition? If you guessed Kelly Rowland, then you’re right. Via Deadline, Kelly will join Seal, Delta Goodrem and Boy George on the upcoming seventh season of The Voice Australia.
Kelly will be the ninth
judge coach the show’s producers have introduced in an attempt to find just the right combination that works for viewers. Previous coaching panels include singers Kylie Minogue, Jessie J, Ricky Martin and producer Will.I.Am.
This will be Kelly’s fourth time acting as a judge on a fledgling reality competition. She was a judge on both the U.S. and U.K. version of The X Factor, as well as a judge on the short-lived Australian version of Everybody Dance Now.
Kelly routinely sidelines her musical aspirations to participate on shows that add nothing to her brand. Lots of celebrities have attempted to resurrect their careers via these shows, but aside from Jennifer Lopez’s short burst of popularity after joining American Idol, few others have succeeded. Everyone from Alicia Keys, Usher, Gwen Stephani and Harry Connick Jr. have all failed.
Kelly started previewing music from her upcoming album on Instagram almost two years, and had fans in a frenzy, myself included. But since then there has been almost nothing. Radio silence for over a year. She recently previewed a new single titled Conceited but has yet to release it in full. She also gave fans a glimpse of the video back in October, but failed to release it as well.
Bad management. Kelly has awful management and it shows in all the poor decisions she makes concerning her career. Music is Kelly’s bread and butter. Not music competitions or how-to books or bit parts in movies and television shows. Time is running out. Miss Kelly had better hurry up and release that music that had fans excited, or else risk being yet another R&B casualty of the times.