Don’t get mad at me. I just report the news, I don’t make it up. But unfortunately since being released a little over a month ago, Kelly’s Rowland’s first single (( Like This)) from her forthcoming album (( Miss Kelly)) , is languishing at a disappointing #81 on the Hot 100 singles chart ((Moving up from #89 last week)) . To make matters worse BET has only played the video 14 times while MTV and VH-1 haven’t played the video at all. I would like to say that I am surprised at how poorly the single is doing but I am not.
I think Kelly Rowland continues to suffer as a solo artist for two reasons. One, she is still seen as Beyonce’s backup singer and a not so important part of Destiny’s Child. Two, her songs just aren’t that good. I know many will be tempted to blame Mathew Knowles but at the end of the day it is Kelly’s job to produce the hits and Mathew’s job to promote them. Still, if a song just ain’t hittin’ it there is only so much a manager or your record label can do.
I think Kelly’s management needs to look into releasing a second single before the album actually comes out. This is a strategy more record companies are using when they see first singles not doing so well. Virgin did this with Janet Jackson last year and most notably, Beyonce’s record label did the exact same thing. Unfortunately that strategy did not work for Janet, but having recently been certified 3 times platinum, we assume it may have for Beyonce’s B’Day compilation.