Adding to her list of accolades, singer Keri Hilson has just come on board as the face of Avon’s Imari fragrance, following in the footsteps of award winning actress Jennifer Hudson. Though Hilson is often seen in the public eye because of her musical accomplishments, she has been very conscious about aligning her brand with other brands. “I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”
“Keri embodies everything the Avon woman aspires to be—beauty, grace, confidence and success,” says Bob Briddon, Group Vice President, Marketing, Avon North America. “We are thrilled to have her on board as the face of Imari and our Color collection.” Check out one of the stunning photos from the campaign above.