Keyshia Cole 11:11 Reset Album Sales
The world of R&B music continues to be a tough place for women these days. Outside of Beyonce and Rihanna, few sistas seem capable of reaching Gold status, much less Platinum. It seems like only yesterday women like Janet Jackson and Whitney Houston were helping us dominate the charts; whereas, today, we are officially outsiders.
Keyshia Cole has been especially hit hard by the decline of women in R&B, as she has always been an urban act, having never reached pop-girl status like some of her contemporaries. Because of this, her sales have reached rock-bottom, just like Ciara, Mary J. Blige, Alicia Keys, and a host of other once-popular female acts.
Though Keyshia’s 11:11 Reset album did debut at #1 on this week’s Billboard R&B Albums Chart, it did so with sales of only 9,420 copies; 13,374 if you factor in streaming. These numbers mimic those of recent albums released by LeToya Luckett, Tamar Braxton and Sevyn Streeter.
Chart position aside, Keyshia recently told NPR she was proud of her new album, and that she’d be adding on additional tour dates for the coming new year. She also hinted at a possible return to BET for a project she says is not a reality show.