Keyshia Cole latest CD, “Just Like You”, hasn’t been out for six months and yet the singer says her record label; Geffen, is already pressuring her to have a new album ready for the Christmas season. This is bad news as far as I am concerned because in my opinion artists need time to rest and rejuvenate so they can live a little and come back with fresh and new ideas. Throwing albums together in a couple of months may work for fluffy pop acts but I believe Keyshia’s fans want more than a bunch songs thrown together for the sake of appeasing the record label. They want Keyshia herself. They want Keyshia to come back singing about her life, her pains and her experiences. In other words, they don’t want “Umbrella” from Keyshia. They want some real soul.
And don’t think I don’t know some of you won’t like my last comment, but it is true nonetheless. I also think Geffen is forcing Keyshia back into the studio hoping to have the same 4th quarter success with her that they have had with Mary. Releasing Mary’s last 2 CD’s during the Christmas season, when sales are sky high, has proven to be a bonanza with Mary fans, so Geffen figures they’ll try the same thing with Keyshia and see what happens.
Hopefully for Keyshia she will sell well because if she doesn’t Geffen will drop her fast. Having a hit CD or 2 means nothing today. One flop and record companies pretty much put you out to pasture and start looking for someone to take your place.
Good luck Keyshia…