I think one of the best promotional tools ever devised was having artists host high rating shows during the week their albums are due to hit record stores. Def Jam utilized this strategy with Rihanna and it didn’t work (lol). It did however work for Ciara and LeToya Luckett, who did the same thing. Well it is now Mary J. Blige’s turn as she will share hosting duties with Rosci and Terrence all this week on BET’s 106 & Park. And for those of you who do not know, Mary’s new album, Growing Pains, comes out today and expectations are high.
Nearly 20 years after she first hit the scene (yeah it’s been that long) Mary is now at the peak of her career. Unlike other female artists who have sold big numbers throughout their career, Mary had her highest first week sales in 2005 with The Breakthrough, which sold an unheard of 727,000 copies in it’s first week. No other R n’ B female had ever accomplished such a feat and Mary set the bar not only for other female artists but for herself as well.
So on the heels of of the release of ‘Growing Pains” the industry is all abuzz with talk of whether Mary can do “It” again or at least come close to “It”. “Just Fine” is no “No More Drama”, and has moved up the charts slowly and with little fan fair. So can Mary almost go Platinum in a week? I dunno, but Hits Daily Double will have all the answers tomorrow afternoon, at which time I will post them here.