As the campaign’s official spokesperson, Michelle will share her own personal Play On moments via Playtex’s official Facebook page. The “On the Run” singer will also invite other women to share how they navigate life’s many wardrobe malfunctions, bad dates, face plants, and other little challenges.
While promoting the campaign via her Twitter page, Michelle said: “I know from experience that the best way to make it through life’s hiccups is to keep your head up, shrug it off and move on. I’m excited to team up with Playtex Gentle Glide to share my strategies for overcoming life’s little stumbling blocks and encourage women everywhere to embrace their own Play On moments.”
Along with the Facebook Playbook campaign, you can also expect to see Michelle promoting Playtex products via print ads and personal appearances at Playtex sponsored events.