Love her or hate her, you cannot deny that 2010 is really shaping up to be the year Nicki Minaj broke out of the shadow of Lil Wayne and his Young Money camp. The 25 year old femcee has taken the rap industry by storm, and with a new album due to be released in only a few short months, I don’t see the hoopla letting up anytime soon. Adding to the pandemonium is MTV, who have taken the unusual step of nominating the young diva for a “Best New Artist” award at this year’s VMA ceremony, despite the fact that she hasn’t actually released an album yet. The network has even gone a step further, tapping Nicki to star in one of their coveted VMA campaign spots. Behind the scenes photos of the shoot made their way online late last night and in typical Minaj fashion, she is playing a host of characters. One set of shots show Nicki doing what appears to be a take on Beyonce’s B.B. Homemaker character; while another features the Young Money star riding a motorcycle and sporting a very futuristic looking outfit.
Here is what Nicki had to say about the concept for the VMA promo:
I don’t even have my album out and I’m part of the freakin’ promo! Basically, they’re documenting my rise and paralleling that with my journey, literally, to the VMAs.