The TFWA World Exhibition went down in Cannes France earlier this week, and Parlux, the company behind Rihanna’s new Reb’l Fleur fragrance, unveiled the singer’s new scent and its packaging. The fragrance is said to be an intense and daring fruity chypre, consisting of sophisticated floral notes of tuberose, violet, hibiscus coconut water. The designers of the fragrance, Caroline Sabas and Marypierre Julien, said the scent was truly meant to be a reflection of Rihanna and her Barbados roots.
As for the bottle, a company spokesperson called it “daring,” noting that the bottle glowed from within and was co-designed by Rihanna herself. It is shaped like a high heel and is adorned with silken ribbons and a golden ring on the stopper.
Parlux says Reb’l Fleur will debut in the U.S. in the early part of 2011, with the international roll-out to follow shortly thereafter.