A short 2 minute 21 second video has been released showing the singer meeting with designers and talking about her inspirations.
According to RiRi, her line is all about the youth.
“Designing clothes for young women, young sassy personalities, that’s what I wanted to do… and the high-end designers are inspired by these kids. It’s the kids who say what’s cool and the high-end designers go and design it. Why not go to the source when you want to be ahead of the trend, and have something inspirational?.”