Just days after unveiling her new capsule collection for British retailer River Island, Rihanna and MAC announced a joint venture that will feature four distinct color collections, which will be sold at Rihanna’s concerts and MAC’s official website.
John Demsey, president of MAC’s parent company Estée Lauder, called the collection a true collaboration between Rihanna and MAC, saying: “Rihanna didn’t just slap her name on a generic product. This was not a front. This is a true and organic collaboration based on mutual respect and admiration.”
The four collections will be known as RiRi [Hearts] MAC and will all feature RiRi Woo, a lipstick based on Rihanna’s favorite shade of MAC lipstick, Ruby Woo.
The collection will make its debut when Rihanna kicks off her ‘Diamonds Tour’ on May 4th and 5th at the Barclays Center in Brooklyn, New York. MAC is helping to sponsor the tour and will open a pop-up shop on the first night to showcase the line.
Rihanna’s collaboration with MAC is the first of its kind and unlike the company’s previous liaisons with celebrities, is long-term. MAC is calling Rihanna a “creative partner” rather than a collaborator and notes that the singer’s signature will be embossed on all the products, expected to total 31 in all.