According to published reports, Rihanna and her company Roraj Trade, LLC filed a patent for $CHOOL KIlls with the US Patent and Trademarks Office back in May of this year. At the time no one thought much of it, celebs attempt to patent all sorts of things. However, thanks to Grazia.co.uk, we now know the patent is actually for a new fashion and accessories line the singer hopes to unleash on the world before years end.
I know what you’re all thinking, but nope, not true. Rihanna doesn’t already have her own fashion line. Her much-hyped River Island Collection a few years back was a one-time collaboration with the brand and is now defunct.
$CHOOL Kills will reportedly start off with accessories: jewelry, belts, handbags, things of that nature, and eventually grow to include a full fashion line, including a shoe line the singer is rumored to have designed all on her own.
Rihanna’s past fashion endeavors, including her work as spokesmodels for other brands, have all been extremely lucrative according to fashion writer Maria Vega. “It was only a matter of time before Rihanna stopped working to make other brands rich and started working towards building her own brand,” she recently told WWD. “Rihanna is a fashion icon to young women around the world. This was a smart move, and one that has been in the works for sometime now.
For fans wondering what’s up with the pop diva’s new album, we doubt rumors of the singer putting her music career on the back burner are true. Rihanna’s been spotted in the studio several times this month, and has already said she’s busy working on not one, but two albums.