While recently promoting her new fragrance RiRi, pop diva Rihanna revealed plans to launch her very own cosmetics line.
After having promoted brands like MAC and Covergirl, Rihanna says she is finally ready to step out on her own, and took the first step last year when she quietly went about registering for the trademark Fenty Beauty.
“Having my own line of cosmetics is definitely something I have always wanted to do,” Rihanna recently told Refinery 29. “I’ve usually had so much on my hands the time was never right. But this time I’m going to make sure it happens. I promise”
When asked what she’d bring to the cosmetics market, Rihanna replied: eyelashes that put themselves on, eyeliner that lasts for days, and lipstick that stays put, without drying your lips or needing lip liner.
Should Rihanna enter the crowded cosmetics market, she’ll be in good company, joining actress Drew Barrymore whose Flower line has been sold by Wal-Mart for almost a decade, television personality Kat Von D who sells her self-titled products exclusively through Sephora, and model Tyra Banks who recently released her Tyra Beauty collection.