Rihanna Unveils Doritos Campaign

Earlier this week Doritos unveiled its highly anticipated collaboration with Rihanna. Through an augmented reality music experience that showcases the multiple facets of Rihanna’s personality and style, Doritos is debuting the special single, “Who’s That Chick?,” which features French DJ David Guetta. To create a truly global scope, the experience also includes exclusive performances by a collection of additional recording artists from around the world, including Canada’s Down with Webster, the UK’s Professor Green, Turkey’s Mor Ve Otesi, Brazil’s Sensacional Orchestra Sonora and South Africa’s Teargas. This one-of-a-kind interactive experience is offered via doritoslatenight.com and the augmented reality content can be accessed with special-edition Doritos Late Night bags.

9 Comments

  1. She looks awesome!!! This hairstyle (and color) suits her really well. I detest that wig she has now UGHH!! I’m loving the new material she’s putting out, “What’s my name” ft. Drake is my favourite so far…it’s like a part 2 to Rude Boy

  2. LOVE THE OUTFITS I MEAN I LOVEEEEEEEEEEEEEEE AND ADORE THE OUTFITS OMG.

  3. I adore this look on her! Thought I wouldn’t get use to the red hair but love it now! =)

  4. I love it…now the red hair really makes sucn incredible fashion sense…her look for her new release is beautifully unfolding…being with Jay-z’s management company, I think the next go round will be amazing!

  5. Love them both night and day version but this night ver. reminded me of her GGGB look.

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