Rihanna Unveils New Puma Ad Campaign

FENTY BY RIHANNAJust days after the successful debut of her Fenty Puma Collection at New York Fashion Week, pop singer Rihanna has unveiled a new print ad featuring her latest sneaker design. The Trainer comes on the heels of The Creeper, which was a huge success and continues to be sold out at most online retailers.

Rihanna has also released a short trailer that celebrates the success of her collaboration with Puma, which company CEO, Bjørn Gulden, recently called “A boom for all parties involved.”

Both the video and the ad can be seen below.

Fans more interested in Rihanna’s music will be happy to know the pop diva hits the road later this month for her highly anticipated Anti World Tour.

FENTY BY RIHANNA