The MTV Awards are known for using celebrities in unusual ad campaigns to garner attention for their event- and now the Grammys are taking the same steps in order to boost their viewership. The show’s rating have been steadily declining over the years, so stars like Rihanna, Stevie Wonder and Lenny Kravitz have been brought in to save the day. Each artists’ ad consists of a portrait of the singer made entirely out of songs the singers say they were inspired by. Rihanna’s portrait boasts an eclectic list that includes songs from Prince, Whitney Houston and most noticeably, five songs from Destiny’s Child.
Survivor, Say My Name, Independent Women, Bills, Bills, Bills, and Lose My Breath, all made the list of songs Rihanna said inspired her most.
Look the campaign to be featured online, billboards and television spots worldwide.
As for the Grammys, they air February 2nd on ABC.