Rumor: Baby Dereon

Awwww, how cute! Singer Beyonce and Mama Tina are truly out to take over the world. House Of Dereon is branching out into children’s wear and you all know what that means- your baby can be bootylicious too. The new line, called Dereon Baby, is apparently due to hit stores soon, or at least that is what the scan to your right says. I did a search to get more information on this new venture but found nothing. Here is hoping the ad is authentic and not the brainchild of someone with a little too much time on their hands. Whatever the case, I think the ad is absolutely adorable and just like House Of Dereon and Dereon, Dereon Baby, will probably be a big hit too.

33 Comments

  1. This family ain’t no joke. Get that money and build up an empire. More power to the Knolwes clan πŸ™‚

  2. First, I find out Jay Z is coming w/ another album in November and now I read that Bey has a version of Dereon for the babies???!!! This is all too much. I’m going to go pray and read my Daily Bread….

  3. Dereon Baby will be adorable. It is nearly impossible to make ugly baby clothes. I would buy that cute jumper the baby has in that ad. Kudos to the Beyonce, Tina and I hope Dereon Baby is a smashing success.

  4. The baby in that ad is so precious. It is the cutest thing I have ever seen. Much success to Dereon Baby.

  5. A men’s line is coming next. The Dereon line of clothing must be doing exceedingly well for them to be branching out this way. I am happy for them building up a business and all. Mathew Knowles is very savvy and Tina ain’t too shabby either.

  6. I hope they make clothes for kids too. I don’t have a baby but my daughter is 8 and she is sure to come home with good grades to earn some “Beyonce clothes”.

  7. ok maybe I’m just looking to much into it but…why is there all those white little baby dolls in the back? The model is black and one black baby doll. They are taking the marketing to far I believe.

  8. They are wearing the marketing game OUT! LOL. Ummm, yeah, those wee little babes. I like the model-baby, she’s too precious.

  9. Papa Knowles said one year ago that he and his family want to dominate the entertainment business. It looks like they are not letting any grass grow under their feet.

  10. [quote comment=”13315″]Papa Knowles said one year ago that he and his family want to dominate the entertainment business. It looks like they are not letting any grass grow under their feet.[/quote]
    Entertainment industry, toy industry, jewelry industry, fashion industry (debatable)…

    All thanks to Beyonce. πŸ™‚

    I know she models for L’Oreal, but I think they should do their own makeup line … CREOLE inspired πŸ˜‰

  11. whoever is writing this blog must be beyonce`s spokesperson
    damn who said house of dereon was a hit? hmmm

  12. The line is not doing that great..that why you branch out to make up for what you lost (class rings, baby items). I think if Tina and Beyonce concentrate more on their line of adults clothing, as well as, making sure their clothes don’t look cheap, more people would buy their line of clothing. Look at Gwen Stefani’s line (LAMB) which is doing very well I must say.. I have a couple of her shirts and I love them.Going on line to order the LAMB’s black and white coat today. Not that I won’t support the House of Derion’s clother but I’m sorry when it looks cheap..it is cheap .(I still haven’t seen the House of Derion clothers in a major fashion show..still waiting) Tina and Beyonce take some notes from EVE.(who is now saying her line JUICY (never brought any of her things either) failed because she was trying to venture out on too many new items, focus on one and then move on. I wish them well, but sometimes trying to be on top will put you in the bottom..we will see the true results in 5 to 10 years.

  13. I hear that the HOD clothing line is not booming. That’s why Tina Knowles decided to sell it on the home shopping network and why Tina and Beyonce met with Sean Combs to get his advice on what they could do to make their clothing line more successful.

  14. The Knowles clan are just so desperate to be on top that they are getting pathetic. I can’t wait for the day that all kinds of skeletons fall out of Beyonce’s closet and puts a cloud on her perfect little world. Maybe then she will go away for a little while.

  15. @Tyna you are pathetic for writing something like that, don’t be mad because bee is getting that paper

    Bee keep doing your thing girl, I’m not mad at you

  16. now when it comes to the kids you gotta show R.E.S.P.E.C.T i can see the baby DEREON launching very well

    (OFFICIAL STAND UP GIRL)!!!!!!!!!!!!

  17. Beyonce and her tacky money grubbing family need to sit down and help their daughter pursue and education along with her other business. She’s a bubble head idiot with a thug for a boyfriend and neither one can create anything without stealing!

  18. I admire the way this close-knit family displays unity,focus,workmanship and a genuine bond! Papa and Tina Knowles are holding it down and i have mad respect for them both. The daughters are doing their thing and i have their backs and support them in a big way!!! I love anything “positive” our ppl do we all should take some notes and lead by example. GO KNOWLES!!!!!!! and GOD BLESS YOU ALL!!!

  19. @TYNA AND WHAT ARE YOUR SKELETONS, MY DEAR??????? I BET YOU HAVE A ENTIRE WALK IN-CLOSET AWAITING TO BE FREED….SUM OF OUR FOLKS ARE JUST PLAIN SHAMEFUL!!!!

  20. ALL LAWD SPICY CREOLE AND THE GANG AT IT AGAIN! THEIR GONG TO USE THE BEDAZZLER OF THE BABIES.

    THAT HUSTLENOMICS 101 IN FULL EFFECT THE WORD OF TODAY “SATURATE THE MARKET”

  21. I’m the Dereon Baby designer and the concept behind this add was to have all different dolls that represent different races. Staff had difficulty finding the correct dolls. The picture / add is what the studio ended up with.
    For those who are interested, Dereon will be in stores Holiday for Baby and Big Girls. Macy’s, Dillards, Jimmy Jazz and many more.

  22. I must say that I really like the HOD clothing. The only problem I have with it, is the cost, it’s just too expensive and a little too ambitious and bold to come out with a line that expensive and expect us to buy it. I am guessing that black women are the only women who will probably buy from the line (I havent seen any other race wearing HOD or DN) the Knowles’ should have thought to make these items a little more affordable to us. I dont expect BabyPhat or JLO to do so but I would expect Afri. Amer. designers would. However, I do applaud the Knowles and give a big up to the family. They are representing us in a very positive light. I know if some of us were in their position we would do the exact same thing. Black people are coming up in society, knocking down doors. We all need to follow suit instead of hatin on one another. This is a trend that is not going to go away. Recognize that it is okay for us to come and seek bigger better things in life. We all have the right to seek the American Dream, and still be respected by our community

  23. thE KNOWLES WORKMANSHP COME FORM STEALING FROM OTHERS AND GIVING THEMSELVES CREDIT, MAKING CHEAP ASS TACKY CLOTHES FOR SUCKAS WHO LOVE BS NAME BRAND CRAP. BEYONCE AND HER WHOLE FAMILY ARE HUSTLERS…AND WHEN DID WE FORGET THAT THE DEVIL BRINGS SHINY THINGS ALSO, THE DEVIL HAS GOOD EARTHLY BLESSINGS FOR THOSE WHO DO HIS WORKS.. BEYONCE SECRETS WILL COME HOME THEY HAVE TO WHEN YOU MAKE ADEAL WITH THE DEVIL YOU MUST PAY AND GOD PUTS A LIGHT ON ALL DARKNESS..JUST WATCHING AND WAITING…

  24. I love their dereon line, and it is defintely not cheap. I cant wait for this too drop saniyah and brooklyn would look too cute in some dereon.

  25. I don’t love the line at all. I hate everything and I’ve tried to work with it because I am a Bee fan. But even when I see it on Bee I some times kringe. In all I’ll check out the baby line I have a 13month and I’ll see. But I’m don’t know. I know my man will be like OH LAWD let it GO! He really can’t stand that line!

  26. I am the Mom of the baby in the add. I have to vouch for them and let you know that they really and truly had difficulty finding dolls that were of different races . They did the best with what they had and the time that they had to do it in; especially the fact that my daughter was moving the dolls all around during the shoot. There were many other black dolls, they just didn’t show in the photo. I was reading the comments and would not have felt right if I would have said absolutuely nothing.

  27. The idea that “they” couldn’t find dolls of different races is a cop out. They could have hired an artist to alter the color of those dolls or darken their color in the editing process. This is why we have software like photoshop.

    ^^^^^don’t believe the hype!

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