Samsung Unveils Commercial for Rihanna’s “Anti” Album
Rihanna’s eighth studio album, the highly anticipated, Anti, is reportedly set to be released before the year is out. The project is being executive-produced by Kanye West and features the previously released tunes FourFiveSeconds, American Oxygen and Bitch Better Have My Money.
Tidal, which is rumored to be exclusively carrying the album, has been running promo for the project on various social media sites, most notably Instagram. Also hot on the Anti promo trail is Samsung, which debuted a commercial for the album during last night’s broadcast of the American Music Awards.
The clip, posted below, features Rihanna discovering a key left behind by children in an old abandoned house. The key, with an R8 tag attached, is reportedly a clue that leads to an Instagram account called “iamthekeyholder.” The page is full of random images that supposedly hold some sort of significance for the album and its possible release date. I don’t know. No one seems to know. It’s all very cloak-and-daggerish.
Fans have been asked to register at antidiary.com for clues about the album, which then lead to more clues and more social media pages and websites that fans are also asked to register for. Honestly, the games are tiring. Just release the album already. Having to sign up for the various things all over the internet to gain access to pictures and codes that lead to god only knows what is for the birds. Release the music and let it do what it do. At this point, I can’t imagine fans or the public really care anymore. I know I don’t.
— Samsung Mobile US (@SamsungMobileUS) November 23, 2015