Keyshia Cole: New Face Of Luster Hair Products

Tastemakers from across the country and Luster Products, Inc. employees celebrated last evening at the company’s much anticipated launch of one of its latest product line, the Pink Brand Smooth Touch line of hair care products. The evening was highlighted by an impromptu performance by Luster’s new celebrity endorser, Keyshia Cole, who personally unveiled Luster’s Pink Brand Smooth Touch Limited Edition relaxer kits featuring her image in front of a crowd of several hundred guests. Cole, a platinum-selling R&B recording artist and reality television star, has endeared herself to fans of all ages and resonates with the Pink Brand Smooth Touch target audience, women 16 to 24 years of age.
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