According to a company spokesman, ‘RiRi Woo,’ a remixed version of MAC’s uber successful ‘Ruby Woo’ lipstick, went on sale at 12pm EST time and officially sold out in just over three hours. MAC wouldn’t reveal exactly how many lipsticks were sold, but WWD estimated the number to be about 50,000
As previously reported, MAC brought Rihanna in as a “creative partner” and will launch four distinct color collections with the singer titled ‘RiRi [Hearts] Mac.’
Fans not lucky enough to get their hands on ‘RiRi Woo’ when it launched online yesterday will get another shot when the singer performs at the Barclay’s Center in Brooklyn on Saturday and Sunday night. MAC plans to set up a pop-up shop where the lipstick and various other products from the first collection will be sold. Should you not have tickets to those two shows then you’ll have to wait until June when MAC says the color will go on sale again.
Are any of you guys planning to buy ‘RiRi Woo’?
I tried but by the time I remembered it was on sale it was sold out.
I have ‘Ruby Woo’ and I call it the happiest lipstick in the world. It is the perfect Black girl red and I recommend it to anyone and everyone I can.
FYI: I checked eBay today, and just as I predicted, people lucky enough to get their hands on ‘RiRi’ are attempting to sell the $15 lipstick at a massive mark-up.