Dereon 2009 Ad

Want to get a sneak peak at some of those “Sasha Fierce for Dereon” designs? Well, check out the splash page image taken from the Dereon.com website. I believe these are some of the outfits from that line, which was inspired by Beyonce Giselle Knowles’ performance alter-go, Sasha Fierce. As previously reported here by Stephanie, Sasha Fierce for Dereon will be sold exclusively at Macy’s, Dillards and Over Our Heads.

Dereon Splash Page Ad

Tip: For more updates do check out the News & Gossip section at the bottom of the homepage.

Now You Too Can Be Fierce Like Sasha

According to Womens Wear Daily, Beyonce and Mama Tina will be expanding their Dereon clothing line to include apparel specifically inspired by Beyonce’s alter ego, Sasha Fierce. The junior apparel line will have pieces ranging in price from $25-$75 and is expected to hit retail outlets just in time for back to school shopping. Positioned alongside the company’s original Dereon line, “Sasha Fierce for Dereon” has already been picked up by several department stores, including, Macy’s, Dillard’s and specialty outlets such as Jimmy Jazz and Against All Odds.
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Beyonce “I Am” Tour Costumes Revealed

Famed designer Thierry Mugler has been tapped by Beyonce to design the costumes for her upcoming “I Am” tour. Below you can see what is said to be a preliminary mockup of a costume the singer may don while on stage.


Mugler is known for designing outrageous tour costumes for some of the biggest names in music. He is also the genius behind Madonna’s now iconic cone bra, which the singer wore during her “Blond Ambition” tour.

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Beyonce “Ego” Video Shoot

Singer Beyonce Knowles was spotted down in the Chelsea section section of New York City shooting her new video for her single Ego.


Ego will serve as the third single from the Sasha Fierce side of her CD and is expected to be released later this month.

New “Sasha Fierce” Photo Shoot

Beyonce Photographer Tony Duran has almost become Beyonce’s official photographer- helming her most provocative photo shoots from the Sasha Fierce era. From her sexy vamped up look in GQ Magazine, to her “Dark Knight” inspired photo shoot for Gotham Magazine, Tony was was the man behind the lens. Continuing their relationship that goes back to the Dangerously In Love Era, the two have come together again for the singer’s latest photo spread. Decked out in all white, these most recent images of the singer are rumored to be featured in her upcoming tour booklet.
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Sasha Fierce Shoots A New Video (Updated)

Beyonce Sexy New Video

Beyonce Sexy New Video

The diva herself, Sasha Fierce, was spotted out on the beach in Malibu California yesterday shooting a new video. As of yet no one knows what song the video is for, but fan sites have speculated that it may be for her single, Ava Maria or maybe even Broken Hearted Girl. Whatever the case may be, this new video comes quickly on the heels of Diva and Halo, which haven’t performed as brilliantly on the charts as Single Ladies and If I Were A Boy. Both singles fell down the charts last week- Diva from 20 to 24 and Halo from 49 to 44. Single Ladies continues to reign inside the top 10 however and Diva has skyrocketed all the way to #3 on the Hip Hop & R n’ B charts.
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Sasha Fierce vs. Beyonce On The Charts

And she’s off again. Just a day or two after being spotted arriving at LAX from Washington D.C, singer Beyonce was spotted back at the airport, reportedly heading overseas. The singer is said to be starting her second round of promotions for her newest singles, Halo and Diva.


The singer’s alter-ego seems to once again be winning the battle on the charts. Many expected Beyonce pop tunes, If I Were A Boy and Halo, to dominate the charts, but instead it has been her R n’ B tunes which have the propelled the Sasha Fierce album to over 3 million copies sold worldwide.

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Worst of 2008: Most Repetitive Hair

most repetitive hair - beyonce by you.

At first, along with the whole mechanical hand and fierce heels, I thought Sasha Fierce was pretty fierce. But, now — I think someone needs to send Beyoncé another memo. Just like her retired robo hand, I think its time to deflate Sasha Fierce’s pompadour and heightened hairstyles, and try something different. What’s confusing is that the pompadour style was created specifically for ‘Sasha’, so we could tell the difference between the both, but Beyoncé seems to steal her style at times. How ironic.

“We wanted to come up with something tough for Sasha,” says hairstylist Kim Kimble of her look for the singer’s alter ego.

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