So, in its second week of airing on Friday nights at 8pm, Sleepy Hollow managed to both rise and fall in the ratings. The good news, more people watched- 100,000 more to be exact. The bad news, its demo slipped from an anemic 0.9 to an even more anemic 0.7. And for those of you who don’t know, it is the demo that counts. So while, yes, more people watched, it wasn’t the desired demographic of 18-49 year olds that advertisers and networks covet.