Unbreak My Heart Ratings are Music to Lifetime’s Ears
Lifetime’s Toni Braxton: Unbreak My Heart biopic was a ratings winner for the network. According to published reports, the two-hour movie event drew just over 3.6 million viewers and averaged a 1.8 in demo. Nielson also revealed the biopic to be cable’s top-rated movie in key demos since the January 2015 premiere of Lifetime’s original movie Whitney, which drew 4.5 million viewers. Unbreak My Heart also dominated social media, securing an 18% share of all Twitter TV activity.