According to Nielsen Soundscan, Tamar’s new single ‘Love and War’ sold 89,000 copies last week, enough to secure it a #57 debut on the Billboard Hot 100, #13 debut on the R&B/Hip-Hop Songs chart, #5 debut on the R&B Songs chart and a #1 debut on the Heatseekers Songs chart.
According to Billboard, Tamar last charted back in 1999 with her Jermaine Dupri and Amil assisted track ‘Get None,’ which peaked at #59 on the R&B/Hip-Hop Songs chart and then quickly faded into oblivion.
Tamar spoke to Billboard about the success of ‘Love and War,’ which held the #1 spot on iTunes for almost 48 hours before being dethroned by Bruno Mars, saying: “It feels surreal actually because it happened so fast. It’s been so long since I had anything out in the marketplace, and for me to be checking for myself all these years and for no one to be paying attention to me, and then all of a sudden everyone’s enjoying my music, it’s really all I can ask for.”
Asked why she chose a slow jam to lead-off her new album, Tamar revealed the decision was that of her manager/husband, Vincent Herbert, and one she did not agree with. “I was devastated, I was almost in tears. I was really trying to plead my case every single day,” she said of her husband’s last minute decision to go with the song. “I wanted to pop, lock and drop it.”
Now that ‘Love and War’ is a bonafide success, Tamar says she has “learned to trust her husband’s instincts” adding: “Everyone Vince has ever worked with has been a success, so obviously he knows what he’s doing.”
Tamar went on to say that her still untitled sophomore album is about “93% complete” and that she expects it to be released sometime in February of next year. She also confirmed ‘Hot Sugar’ as the follow-up to ‘Love and War’ and said both singles will get the video treatment within the coming weeks.
And for those of you who may have missed it, here Tamar is once again singing ‘Love and War,’ this time on ‘The Couch.’ Peep how Tamar has performed this track live two or three since it was released last week. Now that is how you promote your music.
Behind the scenes look at the photo shoot for Tamar’s new album.