Unbreak My Heart Ratings are Music to Lifetime’s Ears
Lifetime’s Toni Braxton: Unbreak My Heart biopic was a ratings winner for the network. According to published reports, the two-hour movie event drew just over 3.6 million viewers and averaged a 1.8 in demo. Nielson also revealed the biopic to be cable’s top-rated movie in key demos since the January 2015 premiere of Lifetime’s original movie Whitney, which drew 4.5 million viewers. Unbreak My Heart also dominated social media, securing an 18% share of all Twitter TV activity.
Next up for Lifetime, a rumored deal in the works to secure the rights to the life story of disco icon Donna Summer. There are also rumors the network is angling to do a biopic of singer Britney Spears. And while Britney’s camp is reportedly not interested, Donna’s husband reportedly wants his wife’s story told, but is pushing to bring it to the either the big screen or HBO.
As for Toni, she recently revealed plans to release a follow-up to her Grammy-winning album Love, Marriage & Divorce.