According to Tyra, her makeup line has been years in the making and is the reason why she went back to school in 2010 to further her education. “Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School?!,” she tweeted to her fans. I truly learned how to master building and leading my own cosmetic experience.”
Tyra’s new line is available via Tyra.com and features things like “Smack My Fat Lash” mascara ($28) and “Ask for a Raise” lipstick ($28). Prices are not cheap though, or even economical. Tyra is asking top dollar for ‘Tyra Beauty” and we hope she gets it.
I’ve personally bought lipstick from NARS that cost $26 and would gladly do it again. Should Tyra’s line grow to include more colors (only 2 lipstick shades are available) I would gladly plunk down $28 for a lipstick I couldn’t live without. For mascara though- she must crazy.