Vibe Vixen Ceases Publication

In a press release sent out yesterday, Steven Aaron, who was recently named CEO of Vibe Media Group, said the magazine would cease production with the August/September issue which features Rihanna on the cover. Vixen was a magazine I only became hipped to recently and I subscribed to it for the sole purpose of scanning the articles and pictures for this site. I will miss Vixen slightly, mainly because it gave sistas who weren’t Essence material a place to be seen and heard. Now that Vixen has folded what other magazine made for sistas will feature artists like Keyshia Cole and Mya on the cover? It is times like this that I truly miss Honey Magazine.

16 Comments

  1. It seems like they barely came out every month anyway so I’m not shocked. I would rather them put out someone better on there last issue though. Go out with a bang or better yet with some class. Put Patti Labelle or some legend on it that can actually sing and make them look timeless.

  2. wow…didn’t they just come out! I liked Rihanna’s spread on the Cover…Loverher! You don’t have to like the girl..but try to respect her hustle.

  3. lol at vibe vixen! that’s all i have to say! they were not right for alot of favoritism they had going on over there! serves them right! they were supposed to be a beacon for black women, but instead they sold out! i will now wait for vibe to collapse too, but hopefully next august because i just got a yearlong subscription for free lol! now hopefully REAL BLACK MAGAZINES like jet, ebony, essence, and sophisticates can shine! go away vibe vixen, please don’t come back! and vibe learn your lesson! unless you start coming back to true black artistry you will do the same thing! stop trying to be like BET! i hope another black magazine comes out soon because keysia deserves some covers!

  4. lol at vibe vixen! that’s all i have to say! they were not right for alot of favoritism they had going on over there! serves them right! they were supposed to be a beacon for black women, but instead they sold out! i will now wait for vibe to collapse too, but hopefully next august because i just got a yearlong subscription for free lol! now hopefully REAL BLACK MAGAZINES like jet, ebony, essence, and sophisticates can shine! go away vibe vixen, please don’t come back! and vibe learn your lesson! unless you start coming back to true black artistry you will do the same thing! stop trying to be like BET! i hope another black magazine comes out soon because keysia deserves some covers!

    trouble at July 25th, 2007 around 12:14 pm,

    Sweetheart:

    Essence sold out a few years ago to Time, Inc., and Black Sophisticates was NEVER black owned, plus its top editors are ALL white.

    But I agree with you that now is the time for Jet and Ebony AND Black Enterprise to take advantage of this and start marketing to a hipper and younger audience hungry for some attention! :brownsista:

  5. “I would rather them put out someone better on there last issue though. Go out with a bang or better yet with some class.”

    magazines go to print at least a month in advance. I doubt they knew for sure that was going to be their last issue. publishing world is quick and cutthroat.

  6. Well shame on me, because this is the third time I tried to support a new black magazine with a subscription and then they went out of business on me after just a couple of issues. The next time a black mag ship sets sail, it can go down in flames without my money. I’m done! :hmph:

  7. Well I AM PISSSED THE F*&K OFF! :hmph: I loved that magazine! and was debating whether or not I should subcribe since it only came out every other month! Another one bites the dust WTF is up w/ all of OUR :brownsista: magazines losing publication!?! :booty:

  8. I thought Vixen was a decent magazine. It did attract younger, intelligent, women with style. Essence is okay but since they sold out it’s not what it’s not what it used to be. Essence to me now seem more a magaine that caters to older women like my mother.

    Stephanie you hit the nail in the coffin when you mention Honey. I truly miss that magazine too, they would have some interesting articles. I just recently found out that honey has a website. Vixen and Honey were like the black Elle or Glamor, but better.

  9. I personally will miss this magazine…I did’nt subscribe but I still have the first 3 issues that came out and they were good. It catered to the black female that simply wanted to be in the know about current artists and new fashion, I guess we did’nt give it enough love to make it last

  10. I read Vibe Vixen pretty much every month, but felt it was a poor substitute for Honey. On a brighter not, though, I heard that Honey is coming back, maybe as early as December. :hifive:

  11. I dont understand, why are magazines (and various media presantations) catering to the black community not black owned, whats going on here? Good ole fashion racsicm?

  12. I personally like Vibe Vixen, but It didn’t have any useful content, meaning politics, relationships..you know the basis. I just found this site called Clutch Magazine that’s dope.

  13. The question isn’t even about where are the black owners of magazines, it about where is the audience for an upscale black magazine that caters to a younger audience than Essence and Ebony? First Honey, then Suede and now Vibe Vixen have folded within the past five years leaving a void everyone says is in the magazine industry but never succeeds. So what’s the sitch? Are we smacking our gums when we say we want a black equivalent of Elle and Vogue or do we want them?

    That’s the question we need to be asking one another: forget about black-owned magazines because magazines are run off of revenue from selling ad space and then circulation. If these formerly black owned media outlets aren’t making enough money to support themselves, why wouldn’t they sell to a larger and whiter entity? It’s all about numbers and it seems that blacks don’t seem to care about magazines outside of rap and pin-up magazines because those are the only magazines that seem to be black-owned.

  14. Honey magazine was a smashing success when it came out with it’s original Editor. When that sista left or was fired, the new chick they brought in attempted to take a once Black publication and make it multicultural, putting Jennifer Lopez and Pink on the cover, along with removing everyday looking Black models from the fashion spread and replacing them with pencil thin White or almost White models. That is what killed Honey. When Black women could no longer look at the pages of Honey and see themselves- they split and the magazine folded.

    Vibe Vixen was the same way. Their final issue (as well as all the others) was loaded with White and Hispanic women on the inside pages and often featured hair and make-up advice, without even using Black models in their illustrations. Why is a magazine supposedly aimed at Black women giving hair and make-up advice using mostly straight haired non Black women? I mean just silly.

    Essence has survived all these years because they kept it Black. I wasn’t always feeling the magazine but I always knew I could see some parts of myself in it.

    These magazine people don’t know what they are doing or how to appeal to Black women today. Ever notice Black haircare magazines never go outta business? What do their editor’s know that the editor’s of Honey and Vixen didn’t?

    As Black women especially, we live in a society that does not validate us or anything about us. We want to open magazines and see women with the bodies we want or think are beautiful- not some 6 foot tall glamazon that some gay White man chose. We wanna see woman with our skin tone and hair, wearing clothes we would actually wear and can afford.

    When the editors figure out this one small thing- then they will have a magazine that we will buy.

  15. Does anyone remember Suede magazine? They went under in less than a year. I called for subscription after I bought a few issues, and they told me the magazine was done. It was spin-off from Essence geared toward the 18-30 crowd. I liked that magazine. Imagine Essence, Honey, Vibe Vixen and Vogue in one place. There were a lot of articles in it too. Every other page wasn’t a clothing line ad. It was the pefect blend of fashion, beauty, current events,travel, and entertainment. I miss that magazine. I wish it could be revived.

  16. Suede was launched to combat the loss Essence was feeling when Honey magazine took off. Honey was killing Essence before they changed and tried to become multicultural. Suede tried to become multicultural too and that’s why it folded after releasing only 4 issue.

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