Ciara gets no love. The r&b dance diva who first burst onto the music scene back in 2004 is now finding her career teetering on the edge of obscurity. After having her 2009 “Fantasy Ride” album fall flat with both fans and radio, the singer decided to go back to her dance roots for her newest single “Ride.” Problem is the singer’s attempt to mesh her street and fashionista image into one appears to still be leaving the public cold. To make matters worse, the dance diva’s video for her “Ride” single has been unofficially banned from BET, thus depriving the singer of a much needed audience.
Chart news for “Ride” isn’t much better. After 4 weeks on the charts the song presently sits at #91 on the Hot 100 and #35 on the Hip-Hop/R&B chart. The song peaked at #79 during its second week of release but dipped to #96 in its third. All this had led to rumors of another single being released within the next few weeks, as well as an album push back- two things that have become synonymous with failure in the business.
So what is the singer to do? When did Ciara’s career take a turn for the worse and how can the chick who was once thought to be the heir to Aaliyah make a comeback?